We’ve been doing Spanish for years, it’s not a big success. How much more in to the hole do we have to go to admit it?
And you all keep blaming folks who came before for lack of money and listeners, while it’s Geo. W., the internet (and the aging and dying off of listeners, and the disappearing middle class that are to blame.
Among our other problems Why KPFK less money, vols
Before we start placing blame:
- When Geo. W. Bush was in office, the donors, listeners, volunteers got all fired up and money was easier to raise. Since Obama got in, at first we thought, oh good, things will get better! I can stop worrying about politics (and about KPFK). But as time went by, the disappointments set in. And still some people think Obama is all good.
- And the internet and other such as online and HD TV took a lot of the time of our audiences. For example Amy Goodman can be seen on KCET now. Younger people are on Smart Phones & internet.
- And the bad economy, the massive corporate bailouts and no taxes for them. The middle class in this country is disappearing. And bad publicity about things at Pacifica national level. And we haven’t had someone good at marketing, branding, which is not the same as a development dir. (although it should be).
In about 1997, businesses started to catch on to the idea that they no longer had to hire ‘permanent’ full time employees with full benefits. They started hiring through agencies and the employees did not even work directly for the companies. Now this policy is almost pervasive. So IMHO that’s the real reason that the middle class and lower financial class has no discretionary money. Not to mention the rip-offs of college loans.
KPFK money decrease why
AGAIN, you victors can easily try to blame those who came before you for declining money. And not to mention the minimum wage, wage-slaves.
- David LynchThis is off topic but it dawns on me that Pacifica would benefit by a Republican win or a new war. I’m afraid that this incredibly cynical view is true.
August 25 at 10:14am · Unlike · 1
Brian Edwards-Tiekert And well-documented. Matthew Lasar’s second book documents that within six months of the Vietnam War ending, WBAI’s income basically fell by half. Our recent financial history charts show KPFA’s revenues nearly doubled during the year of Gulf War I, KPFA struggled with deficits during the Clinton years, saw massive spikes in fundraising in the aftermath of September 11th, Afghanistan, and the Iraq invasion, plateaued, then started cratering around the time Obama took office (which, to be fair, also coincided with the onset of a major recession that pinched a lot of our listeners in the wallet.
August 25 at 10:20am · Unlike · 3
David Gans So war is profitable for us, too. Dang
August 25 at 10:20am · Like · 1
Richard Wolinsky It’s a story that goes further back. Income went up when Reagan replaced Carter. In fact we were able to counterbalance the steady loss of government funding because of the general stench of the Reagan years. In 2008 I was telling anyone who would listen that the Obama election was problematic for Pacifica finances.
August 25 at 10:26am · Edited · Like · 2
Edwin Joseph Jesús Johnston And yet, just yisstiday, the dang Dow Jones had its largest point drop in all of US history. People are out in the streets and the prisons are rioting. Oh, if only things were worse, we’d be doing so much better!
August 25 at 11:09am · Edited · Like
Richard Wolinsky If it was, that’s only because the market was so high to begin with. This is what they call a “correction.” In a broader sense, a lot depends upon how much you take Chris Hedges to heart: is the entire system crumbling, or not? And what does the rise o…See More
Edwin Joseph Jesús Johnston If you haven’t had a chance yet, you might listen to the rap laid down by Amy Goodman’s economics guest this morning. If I had a hand in programming at Pacifica, I would initiate some shows aimed specifically at young men, because knowledge is power. I would even suggest providing Deray McKesson a show aimed specifically at young men. Save the males!
Richard Wolinsky And you would (a) have to see if he actually wanted a show or had the wherewithal to do a show without a producer. Or (b) find someone else who is good with the proper skills who would do a weekly show for free and (c) in either case find someone who i s reliable and (d) dump another program to make room in the schedule. What I find amazing is how many Pacifica governance people have all these ideas that they haven’t a clue how to turn into a reality and expect some slave of their wishes to do for free
Sue Cohen Johnson Adam, who said they are against Spanish programming. I am against it if it is not done right and no Spanish speakers know that it exists. A volunteers union, especially like at other stations would be a big improvement, and a volunteer coordinator too. There is so much for them to do, like applying for awards, grants, etc. I have been advocating more volunteers in the stations for years. We have to have a balance of paids and unpaids to address everything. Paids for the morning strips and volunteers for everything else. At KPFK 25 years ago we had a much smaller paid staff. There were no paid board-ops for example.
Sue Cohen Johnson AGAIN, you victors can easily try to blame those who came before you for declining money. 1. When Bush was in, everyone was fired up, they gave money, they came in to volunteer. 2. Everyone spends all their time on their smart phones or computers now and don’t listen to radio nearly as much. 3. The economy took a nose dive from which I don’t think it will ever recover, The former middle class is now in the Low class financially and can’t afford side money for KPFK.
KPFK money decrease why
- BUSH got us all fired up and we rallied around politics and KPFK, but that’s over, for now. If we could only hold out until a Republican becomes president, we would be ok. [I know, that’s horrible.]
- With the INTERNET, people spend time on line and also get news and videos, not radio so much any more, except in their cars. Except when they just want to kick back and listen. (We need to reach them over their Smart Phones.)
Somehow we need to better publicize the existence of the Pacifica App, so young people can listen to us on their smart phones. Folks don’t know it exists. (marketing!) - After the big trillions bailouts and the ECONOMIC CRASH we don’t have money to contribute to KPFK/Pacifica any more. We should have carefully downsized earlier. It’s called SUSTAINABILITY. The middle class in this country is disappearing.
- We have had some NEGATIVE PUBLICITY lately. Listeners can hear that there are funny changes going on behind the scenes.
- The Health & Spirituality programming is HATED by the Political programming and vice versa.
- We play too many RERUNS, and too many days IN FUNDRIVE. We are using and abusing the same pitchers ad nauseum. All our eggs in too few baskets.
- There is a DETACHMENT between the programmers and the listeners, during FunDrives, with the outsourcing of phone rooms, and other times too. The pitchers, producers, board ops, and phone room (and other staff) used to be a TEAM. [That was then]
- They leave us because we PROMISE great Thank-you Gifts but don’t send them.
- We’re not doing Renewals & Direct MAILINGS, sustaining income every month. We should do fewer Thank-you Gifts, for less drag on the on-air Drives, less drag on the Membership Dir.
- Everyone is not ON BOARD with helping with fundraising, like keeping in touch by taking calls in the phone room. Additional shows need to be developed (OUR REGULAR SHOWS) to help pitch and share the load during FunDrives.
- If fundraising staff is working the phone room, they can’t do their OTHER FUNDRAISING duties.
- The Membership Director has to be ON DUTY the whole drive because pitchers don’t enter their Thank-you Gifts until right before their shows are on. And they just tell him to his face instead of entering them into the computer or at least filling out a form. [This part was then] And he has to email the Call Center EVERY HOUR to tell them what the upcoming Gifts are.
- We have trained listeners that they have a right to expect a BRIBE/PREMIUM in addition for their donations, and, ADD-ONs. It’s morally wrong and fundraising stupid. And stop promising that they will get Gifts “right away”. It just pisses them off that they were lied to, and alienates them for the future. Some of them often say they would have pledged without a gift, just don’t promise it if they’re not going to get it.
- They say we didn’t have enough phone volunteers, that’s because we did everything to drive them away.
- The momentum factor elected Obama. We used to make 3 times as much or more on the last, Grand Finale day of the Drive. I think $86 k was the record, and that was more than 20 years ago. We used to start having Fund Drive planning meetings starting just after each drive. We used to have 10-DAY DRIVES, 3 times per year, making more money each drive,
- If during simulcasts with KPFA they don’t pitch and ID KPFK and Brand KPFK, the KPFK listeners will not pledge (much). Goalbusters will tell you this is correct. This affects KPFK and the network. Democracy Now is on TV now, not exclusive to us, not the fundraiser she once was. 5 HOURS per day now are simulcast with KPFA. This has a very negative affect on our income. Yes I know we get our pledges from KPFA, but if you don’t Brand right the SoCal listeners just won’t give. It’s bad for us AND the network. [That was then]
- KPFK is not the hippie station KPFA is. San Francisco area has been one of the most LEFTY places in the world for almost 200 years. Of course it was the birthplace of the free speech movement. And all the hippies retired there. Los Angeles is in the belly of the beast, the second largest city in the US, with all kinds of people.
- KPFK’s website doesn’t have a big box on the front page saying “Donate” or “Pledge”. It has one that says “Support”. No one in Pacifica seems to know Marketing. We need to “blow our own horn”, properly and completely. We are the PEOPLES’ VOICE, we should be proud of it and tell everyone. If were are not the Voice of the People, we are not doing our job, not fulfilling our MISSION. We should exult in listener-sponsorship FunDrives, they are what empower, enable us.
AGAIN, you victors can easily try to blame those who came before you for declining money. And not to mention the minimum wage, wage-slaves.